About LiquidLore


The Thinking Behind LiquidLore:
LiquidLore Ltd. was founded on the belief that beverage programs should do more than complement an experience—they should define it.
Built on nearly three decades of international experience across hospitality operations and beverage production, LiquidLore brings a comprehensive perspective to beverage strategy—bridging what’s created, what’s served, and what ultimately drives performance.
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This perspective has been shaped through hands-on work across global markets, from established regions to emerging categories. The result is an approach that is both refined and practical—grounded in execution, not theory.
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LiquidLore partners with hospitality operators and private clients to design beverage programs, education, and experiences that are intentional, efficient, and built to perform. Every engagement is tailored, with a focus on clarity, operational alignment, and long-term value.
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The outcome is a beverage program that strengthens identity, improves execution, and creates a meaningful competitive advantage.
Education & Credentials
Justin Pilotte, Founder
Certified Sommelier
Court of Master Sommeliers Americas
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Advanced Saké Professional
Saké Education Council of Japan
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Certified Specialist of Spirits
Society of Wine Educators
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Certified Specialist of Wine
Society of Wine Educators
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Cicerone Cert. Beer Server
Cicerone Certification Program
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Bar Smarts
Pernod-Ricard
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Hospitality Beverage Specialist
Society of Wine Educators
Proven Impact
Recent work includes driving 700%+ revenue growth for a Colorado brewery through taproom development and distribution optimization. In another engagement, a taproom scaled from $1.2M to $3M in annual revenue—achieving its first profitable quarter through targeted improvements in service standards and POS systems. LiquidLore has also developed complete beverage programs for high-end, concept-driven restaurants.
Education & Credentials
Justin Pilotte, Founder
Master's in Business Administration
University of Massachusetts Amherst
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Bachelor's in International Studies
University of Massachusetts Boston
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